Restaurant Websites Templates That Are a Feast for The Eyes
Peak People’s Appetites With a Restaurant Website That’s Leaves Them Hungry for More
We’ve come a long way from the print Yellow Pages. Nowadays when somebody looks up your restaurant website, you can entice them with a gallery of mouthwatering menu images. You can appeal to people looking for a deal with promotions and specials. They can click to call on their cell phone. They can request a reservation by filling out an online form.
You can create a video that gives people a tour of your establishment and a look at your preparations. Introduce yourself and invite brand new customers to come on down personally.
They don’t know where you are? There’s a map with directions right on the website. They want to print the menu? Put a downloadable PDF on your website. After they’ve dined and love it, they can leave a review and recommend you.
Responsive Website Design
One thing that is critical for a restaurant is to have a responsive website design. A responsive website is one that auto-formats for screen size.
The majority of searches for restaurants are done on cell phones. It is critical that your restaurant website be responsive, otherwise people will have a hard time navigating your content.
With UXi® Rainmaker restaurant designs you get:
- A restaurant website design that is proven to convert visitors in to diners
- A responsive website design that looks perfect on cell phones
- Design team support so you can get design updates as needed
- A content management system that makes it easy for you to update content on your website
These websites do everything but seat diners and food prep. Your website creates the first impression people get of your restaurant.
Make it a good one. Use UXi®.
I just searched for a local pizza restaurant I’ve been to before. I needed their phone number because I want to call later and place an order to pick up on my way home. Also, I remembered they had some pick-up specials so I wanted to double check what those were.
All I could find was a Google plus page with no information about the restaurant. The menu link went to Urbanspoon, where there was a picture (taken with a phone) of their menu. I couldn’t read it at all.
I took down the phone number, but I’m thinking about looking up a different restaurant. I expect to be able to look back at a menu, check specials…just feel the place out again, and I couldn’t with this restaurant because they have almost no web presence.
This is a small town pizza joint. The owner probably thinks he doesn’t need a website.
But he’s wrong.
Imagine a family with out-of-town guests. They want pizza, but one of the guests needs a gluten-free options. So they look-up the restaurant, but can’t get this info.
Maybe they can get it from another pizza restaurant.
Or a couple that has dined at a restaurant a few times, and is thinking of returning. They’d like to check the menu and see if the chef has any good specials.
This information should be on your restaurant website.
This couple mentioned the restaurant to some friends. They remember the name, but want to get a feel for what the dining experience would be like. It’s an anniversary dinner. They want to view the website.
Today, anyone who wants to look you up is going to search for your website. You can give the best presentation with a well-designed restaurant website.
Your website represents you online, where anyone who wants to look you up – on a computer or mobile device – expects to find you. Make sure you represent yourself well or diners will find your competition.
How to Track Conversions on Your Restaurant Website Design
It can be difficult to track results with restaurant online marketing. Unlike many businesses where there is a form to fill or a product to sell, a restaurant website’s best conversion is to get new diners walking through the door.
In this way, restaurant web marketing will always be somewhat anecdotal. A restaurant website is to a large extent an awareness tool – and a very important one – but it’s not nearly as important to your success as great food and service.
Still, it’s worth it to budget for marketing to build that awareness, and useful to get as much data as possible on how many new customers it’s bringing. Here are some effective ways to track conversions on a restaurant website:
- Use call tracking. Call tracking puts a different, local phone number on your website that forwards to your main restaurant number. With this, you can track every phone call that comes in from online advertising and your website. You’ll know if someone did a search for a food type, clicked on a PPC ad, or came in from Facebook then called the restaurant. Phone calls are also recorded, inbound number is captured, and you can get an email alert when a call comes in.
- Have a web-only promotional. Create a food or drink special that is shown only on your website. When the special is ordered and put into the system, you can track it as a website conversion.
- Create an online reservations form. An online only reservation, special event, or catering request form tracks a conversion from your website.
- Online Orders. If you have a lot of take-out or delivery, you can use your website to take orders directly. Note that this won’t tend to capture as much data about new customers as the other methods.
Your data will not be exact with regard to tracking new customers. Returning customers will look you up online and call in. They’ll learn to check your website for online only deals.
However, this will give you a better sense of how many people are looking you up online and then turning into diners. With this data, you can make more informed decisions about how to effectively marketing your restaurant online.
Here is a simple step that will help you improve results from your restaurant web marketing.
With business websites, the most common sequence of events is to arrive on the homepage, squint one’s eyes in confusion, and hit the back button.
It shouldn’t be this way. When your restaurant website design provides essential information quickly, people will stay, check-out your menu, and make reservations.
Accomplishing this is not difficult. Here are the three things you should communicate on your homepage in under 7 seconds:
- What you do. What kind of food do you serve? What’s your most popular dish? Thai food. Soul food. Juicy burgers. Fine dining. Take-out tacos. Award-winning micro-brewery. Identify the type of restaurant you are.
- Where you are. Make it clear the city area you’re located in. Thai food Boulder. Miami’s juiciest burgers. Seattle’s award-winning micro-brewery. Make sure your physical address and a link to a map are instantly available. Also keep your phone number in sight and highlighted.
- Why they should try you. For a target audience of new diners, give them a tempting reason to try you. Create an online coupon or advertise a special you’re offering. Give them a reason to choose you instead of going to another restaurant.
Your restaurant website should communicate these three essentials in 2.5 – 7 seconds. It should be crystal clear on both a computer or a mobile phone. If it takes longer than that you’ll lose many visitors to the back button.
See for yourself how our restaurant website designs can improve your marketing with a free mock-up:
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